The Souvenir Fair 2026 (2026 대한민국 관광기념품 박람회) takes over Art Hall 1 and 2 at Dongdaemun Design Plaza (DDP) in Seoul for three days, from Friday, November 20 to Sunday, November 22, 2026. Entry is free. Under one roof you’ll find the 25 winners of the souvenir category of the 2026 Korea Tourism Contest, plus tourism souvenirs from all over the country, and you can buy what you see. This year’s theme is a K-goods village under the first snow of winter (‘첫눈 내린 K-굿즈 마을’). With souvenirs that pair traditional Korean craft with a wintry mood, it’s a handy stop for year-end gift shopping.
What Is The Souvenir Fair 2026?
The Souvenir Fair 2026 is a trade fair devoted to tourism souvenirs. The Ministry of Culture, Sports and Tourism hosts it and the Korea Tourism Organization organizes it. More than 100 companies and organizations fill 100 to 150 booths, where they show and sell their souvenirs.
The sponsors are Lotte Duty Free, Hyundai Department Store, the national heritage promotion agency (국가유산진흥원), the Cultural Foundation of National Museums of Korea, the Korea Craft & Design Foundation, and the Korea Tourism Association. Regular visitors come to browse and buy K-goods, and B2B meetings for industry professionals run at the same time.
The Souvenir Fair 2026 Dates, Opening Hours & Admission
| Item | Details |
|---|---|
| Dates | Friday, November 20 – Sunday, November 22, 2026 |
| Venue | Dongdaemun Design Plaza (DDP) Art Hall 1 & 2 |
| Address | 281 Eulji-ro, Jung-gu, Seoul (Euljiro 7-ga) |
| Admission | Free |
| Age limit | None, open to all ages |
| Date | Opening hours | Last entry |
|---|---|---|
| Nov 20 (Fri) – Nov 21 (Sat) | 10:00 – 19:00 | 18:30 |
| Nov 22 (Sun) | 10:00 – 18:00 | 17:20 |
On the final day, Sunday the 22nd, the fair closes an hour earlier, and last entry is 17:20, earlier than on the other days. If you’re going on Sunday, leave yourself plenty of time.
How to Pre-Register for The Souvenir Fair 2026
Pre-registration closes at 18:00 on Wednesday, November 18, 2026, and you sign up on the official website. Registered visitors get an entry QR code the day before the fair, and showing it at the door gets you in without waiting in line.
| Item | Details |
|---|---|
| Deadline | 18:00, Wednesday, November 18, 2026 |
| Sign up | Pre-registration form |
| Benefit | Entry QR code sent the day before; skip the on-site queue |
| Groups (10+ people) | If registering one by one is impractical, contact the organizing office directly |
The visitor guide page has more details for attendees.
What to See at The Souvenir Fair 2026: Main Programs
25 Winning Souvenirs from the Korea Tourism Contest
The souvenir category of the 2026 Korea Tourism Contest drew 1,358 entries, the most in its history. The 25 winners are on display at the fair, and the award ceremony takes place during the event. The Presidential Award went to a set of bangjja yugi (hand-forged Korean brassware) tableware inspired by the fan of Baudeogi (바우덕이) of Anseong. Outstanding regional souvenirs are on display too.
Programs at a Glance
| Category | Programs |
|---|---|
| Exhibition & sales | Souvenir display, sales, and promotion booths; special souvenir discount sale |
| Contest | 2026 Korea Tourism Contest souvenir category award ceremony; exhibition of the 25 winners |
| Business | Online and offline B2B meetings; 1:1 business consultations |
| Side events | K-goods collection mission, postcards of winning entries, quiz and photo op with the Santa Daegam (산타대감) character |
| Hands-on | Keycap keyring workshop |
| Performances | Stage program |
Many activities are hands-on, including the K-goods collection mission, photos with Santa Daegam, and the keycap keyring workshop, so the fair works well with kids too. Because a special discount sale is running, it’s also a good chance to pick up holiday gifts or souvenirs from your trip to Korea.
Getting to DDP Art Hall for The Souvenir Fair 2026
Public Transportation
| From | Transport | Get off at / Route | Travel time & fare |
|---|---|---|---|
| Within Seoul | Subway Lines 2, 4, 5 | Dongdaemun History & Culture Park (DDP) Station (동대문역사문화공원역), Exit 1 | Depends on starting point |
| Within Seoul | Bus 2012 | ’Dongdaemun Design Plaza’ stop | Depends on starting point |
| Within Seoul | Buses 105, 144, 152, 261, 301, 420, 2012, 2015, 2233, 7212 | ’Dongdaemun History & Culture Park’ stop (toward Dongdaemun Station / Heunginjimun) | Depends on starting point |
| Within Seoul | Buses 202, 507, 2014, 2233 | ’Dongdaemun History & Culture Park’ stop (toward Chungmu Art Center / Sports Center / Jungbu Fire Station) | Depends on starting point |
| Incheon International Airport | Airport Limousine 6001 | Via Dongdaemun (toward Dongdaemun, Myeongdong, Seoul Station, Sinyongsan) | Not listed in the official guide; check with the operator |
The subway is the easiest option: take Exit 1 at Dongdaemun History & Culture Park (DDP) Station. From Incheon International Airport, Airport Limousine 6001 passes through Dongdaemun. Check the fare and travel time on the Airport Limousine route page.
By Car or Tour Bus
| Item | Details |
|---|---|
| Parking | DDP parking lot (fees not listed in the official guide) |
| Parking inquiries | DDP Parking Customer Center, 02-2153-0141 |
| Tour buses | Drop off on the side street by Hanyang Technical High School (한양공고), then walk through Dongdaemun History & Culture Park; parking for up to 13 buses |
Tips for Visiting The Souvenir Fair 2026
- Pre-register. Sign up by 18:00 on Wednesday, November 18, and your QR code arrives ahead of time, so you can skip the line at the door.
- Arrive early on the last day. On Sunday, November 22, the fair closes at 18:00 and last entry is 17:20.
- See the winners first. The 25 award-winning pieces were picked from a record number of entries, and seeing them first makes it easier to choose at the booths.
- Try the hands-on activities. The keycap keyring workshop, the K-goods collection mission, and photos with Santa Daegam are all worth joining.
- Groups should get in touch first. Groups of 10 or more can contact the organizing office directly, and there’s parking for up to 13 tour buses.
Contact Information
| Item | Details |
|---|---|
| Organizing office phone | 010-3489-3637 |
| k-souvenir@naver.com | |
| Office hours | Weekdays 10:00–17:00 (lunch 12:00–13:00; closed weekends and public holidays) |
| Website | https://kto.visitkorea.or.kr/ |
| Event overview | Fair introduction page |
Frequently Asked Questions
When and where is The Souvenir Fair 2026?
It runs from Friday, November 20 to Sunday, November 22, 2026, at Dongdaemun Design Plaza (DDP) Art Hall 1 and 2 in Seoul. The address is 281 Eulji-ro, Jung-gu, Seoul.
Is there an admission fee for The Souvenir Fair 2026?
No, admission is free. There is no age limit either.
What are the opening hours and last entry times?
Hours are 10:00–19:00 (last entry 18:30) on November 20–21 (Fri–Sat) and 10:00–18:00 (last entry 17:20) on November 22 (Sun). Last entry is earlier on the final day, so plan for that.
How do I pre-register, and when is the deadline?
Use the pre-registration form on the official website by 18:00 on Wednesday, November 18, 2026. You’ll get an entry QR code the day before the fair and can walk in without queuing on site.
How do I get to DDP Art Hall by subway?
Take Subway Line 2, 4, or 5 to Dongdaemun History & Culture Park (DDP) Station and use Exit 1. By bus, get off at the ‘Dongdaemun Design Plaza’ stop (Bus 2012) or the ‘Dongdaemun History & Culture Park’ stop.
How do I get there from Incheon International Airport?
Airport Limousine 6001 passes through Dongdaemun. The official guide doesn’t list the fare or travel time, so check the Airport Limousine route page.
Can I buy souvenirs or get discounts at the fair?
Yes. Booths sell tourism souvenirs as well as displaying them, and there is also a special souvenir discount sale.
Is parking available?
Yes, you can use the DDP parking lot. Parking fees aren’t in the official guide, so call the DDP Parking Customer Center at 02-2153-0141 to ask.
